Why Clarity Comes Before Visibility: Crafting a Message That Gets Remembered, Repeated & Referred
You know that moment when you share your story from the heart, and the feedback is warm, encouraging, even glowing… but then—nothing happens? No follow-ups, no bookings, no tangible ripple.
This isn’t about your worth or the brilliance of your story. It’s usually about message clarity—the crucial bridge between your voice and your audience’s ear .
When your message is fuzzy, even the most powerful story gets lost in translation. When it’s clear, it gets remembered, repeated, and referred.
The Cost of a Fuzzy Message
Earlier in my journey, I could speak about many things—mindset, leadership, visibility, storytelling, confidence, business, and wellbeing. Every topic was meaningful. But after each talk, people would say, “That was so beautiful, Michelle,” and then… silence.
The truth? I didn’t have a clear Message Map. I was circulating multiple ideas, but none anchored as the one powerful idea people could carry with them.
This is common for women in business. With so many ideas, experiences, and passions, it’s easy to get tangled. But to cut through the noise and position yourself as the go-to authority, clarity is non-negotiable.
The Face-Pass Test
A mentor once told me: if people can’t describe you and what you bring in one sentence, they can’t refer you.
Think of it like this: if someone said, “I need to become a more confident speaker and share my story powerfully,” would your name be the one that pops into their mind?
When your Message Map is clear, it passes the face-pass test: people can articulate exactly why you’re the person to call.
The Three Anchor Points of a Powerful Message
Your Message Map works like a compass. It has three anchor points:
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Your Promise — What you stand for and want to be known for.
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Your Ideal Audience — Who you help and speak to.
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The Tangible Outcome — The problem you solve and the results you create.
When these align, your message becomes a clear through-line. It doesn’t just inspire — it sticks.
The Four Anchors of a Memorable Message
To make your message truly memorable, go deeper with these four anchors:
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Category of One – Own a distinct space in people’s minds.
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Signature Promise – A clear, punchy statement of how you help.
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Proof Spine – One or two key stories that build trust.
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Talk Title – Clear, outcome-driven, and compelling.
These anchors do the heavy lifting. A clear talk title or promise should speak for itself—no extra explanation required.
Visibility Without Clarity = Confusion
More visibility doesn’t fix a fuzzy message; it amplifies the confusion.
When your Message Code (part of the HERVOICE Confidence Codes™) is activated, every podcast, video, keynote, or stage becomes an echo chamber of your authority. Your voice carries conviction, your presence deepens, and your confidence anchors in clarity—not performance.
From Constellation to Clarity
Many women I work with have a “constellation” of brilliant ideas — but no one else can quite see the pattern. By mapping your message, committing to a lane, and practicing it in real time, those stars connect into a clear picture.
This is the work we do inside HERVOICE™:
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Refining your Message Map
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Activating your Confidence Codes
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Building authority assets (signature talks, titles, one-liners, speaker pitch decks)
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Practicing your message in real time inside the Speaking Circle
Because clarity doesn’t just happen—it’s a decision, then a practice.
If you’re nodding along thinking “Yes, this is me”, it’s time to bring your brilliance into focus.
Join HERVOICE™, where you’ll learn how to build message clarity and speaking confidence that grows your visibility and impact.
